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Rice bran oil differs from other vegetable oils due to its outstanding characteristic in helping lower the bad cholesterol (Low Density Lipoprotein Cholesterol: LDL-C) while increase or maintain the good cholesterol (High Density Lipoprotein Cholesterol: HDL-C). Rice Bran Oil is also high in natural antioxidants including Vitamin E and Oryzanol. Thus, rice bran oil is the true health oil.

Moreover, because it is high in monounsaturated fatty acid and Vitamin E, King Rice Bran Oil has met the standards of the "Thai Food Good Heart" Project organized by The Heart Foundation of Thailand under the Royal Patronage and Faculty of Public Health, Mahidol University. King Rice Bran Oil has been awarded the certificate of recognition as one of the food products that does not increase the risk of heart disease and cardiovascular disease.
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